Cheese is alive and needs to breathe. Plastic wrap suffocates it; the right paper keeps it fresh for weeks.
Wrap it to breathe
Use cheese paper or baking paper, then a loose bag. Change the paper each time you cut a piece.
- Keep it in the vegetable drawer
- Store strong cheeses apart
- Never freeze a soft cheese
- Cut off a thin layer if the surface dries

Buy little and often
A small piece eaten fresh beats a big one that waits a month in the fridge.
The fridge keeps cheese safe; the right wrap keeps it good.



